What Steve Marche is referring to when he says that “creative AI is going to change everything. It’s also going to change nothing” is that most of the people think that artificial intelligence will cause them to lose their job but this is totally wrong. The essence of a human in the writing place is something that AI can handle but not completely replace. For the reason that AI does not create anything it just uses existing data that was already uploaded on the internet and readjusted to the topic you are asking for. In short words, AI can be a tool that can manipulate the writing process, but not entirely because it is still going to need the creativity and originality of a human.